We worked with a well-established client within the North West, Rostons to target a nationwide audience and gain more interest for the event and promote the business to potential clients.
Objectives
- Increase awareness of the auction
- Drive potential buyers and sellers to Rostons
Project Results
+612%
Website traffic
+1,272%
Facebook Fans
+2717%
Sales Catalogue Downloads
HowWeDidIt
With a deep understanding of their audience we:
Following a thorough audit of current marketing activity around the event, we saw opportunities both on social media and on the website.
We provided recommendations for quick wins, and advice on best practice for running an organic social media account.
We created more engagement with posts on the event, generating a need and desire to attend.
With unique tracking, we were able to drive interested users to the website and capture data to gain insight into interest and reduce administration work on the day of the event.
In support of organic activity, we created paid social remarketing campaigns targeting three key demographics. These demographics were key to getting the right people at the event.
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The Hillsgreen team are both proactive and approachable, who certainly know their stuff! They deliver on their proposals and we would not hesitate to use their services in the future. Thank you for all your help!
Carys Studley
Director
RecentWork
Our Work
